One way to understand a brand’s strengths is to see how often people say they want to buy that brand, on Twitter or other social media.
We have a demo of Twitter analysis for finding customers.
The following link takes you to a live demonstration of purchase intention detection being run on a Twitter stream:
What you will see on the page is tweets of people wanting to purchase something.
It is a fully automatic way of learning how many people want to buy your products, and who they are.